David DiCicco, MA
David is a highly sought after, seasoned consultant in the healthcare industry. 12+ years moderating and consulting experience on various topics with big to small pharmaceutical companies, advertising agencies, and other players in the field. David is noted for his conversational interviewing style, which allows for fluid and real-world discussions, such that respondents let down their guard to reveal deeper-held beliefs, opinions, and motivators behind behaviors. Especially skilled using projective techniques, David has moderated thousands of interviews with patients, caregivers, physicians, nurses and physicians’ assistants, pharmacists, managed-care company directors, KoLs, and others. David has led numerous quantitative projects, and is noted for his expert understanding of market challenges and the optimal means of uncovering insights as to effect positive change.
David graduated with Honors in History from Bucknell University, and holds a Master’s from the University of Pennsylvania.